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A company's overall success and resilience in the market is increasingly linked to its Environmental, Social, and Governance (ESG) performance. Following a brief review of sustainable development and corporate sustainability, the concept and rationale behind ESG is discussed with an emphasis on the criteria and limitations of ESG scores. ESG matters are mostly limited to global hotel chains but critical to an entire industry that seeks to decarbonize its operations until 2050 while also tackling the Sustainable Development Goals (SDGs). There is a potential misalignment of the ESG criteria to achieve the ambitious SDGs based on the narrow, environmentally based view on sustainability in the hotel sector. A set of recommendations is designed to align the SDGs to ESG requirements and expectations supported by industry examples within the context of the COVID-19 pandemic and resiliency imperative.