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The purpose of the current paper is to identify the factors responsible for achieving business sustainability. This paper further attempts to develop a conceptual framework that can help SMEs to achieve viable business growth through improved sustainable performance.

The study follows a methodical examination of literature published on SMEs during COVID-19. Specifically, the combination of keywords has primarily centred on SMEs, Business Practices, COVID-19 and Pandemic. The 155 research papers identified for the analysis have been classified as per geographical spread, type of papers, central theme, and theoretical foundations, which finally is followed by rigourous thematic analysis.

This research contributes to the SME literature by providing methodological, conceptual and practical rigour. The framework proposed by the research covers all the relevant areas which can be useful in preparing sustainable business trajectory for SMEs. It outlines the required directives for designing sustainable business practices for SMEs and includes macro and micro determinants. It also opens up future research avenues in different areas identified in the research. Future research can be performed on comparing business practices of SMEs across the emerging and developed economies.

In this study, we propose a framework that enables the design of sustainable business practices and thereby supports SMEs to combat any uncertain events or shocks. SMEs that can work on adopting sustainable business practices may sculpt novel avenues for growth and competitive advantage for their business.

The study is distinctive in nature as it is based on the examination of literature published during a phenomenological event (COVID-19) which depicts the sudden and unaccounted disruptions faced by SMEs and thereby strategies formulated around the significant glitches.

Numerous research tools exist but their usage among researchers across the different phases of the research cycle of scholarly communication remains unknown. This research aims to address this knowledge gap by mapping the research tools frequently used by global researchers against the various phases of the research cycle of scholarly communication.

This research adopts a descriptive research design and conducts a cross-tabulation of secondary data consisting of 20,663 useable responses in a global survey of research tools for scholarly communication. This research also administered a survey to academic experts to classify the research tools according to traditional, modern, innovative and experimental categories.

This research reveals the six phases of the research cycle (i.e. discovery, analysis, writing, publication, outreach and assessment) and the research tools of scholarly communication frequently used by researchers worldwide in each phase as a whole and by roles, disciplines, regions and career stages. Notably, this research indicates that most of the research tools used by researchers are classified as “modern” and “innovative”.

The original insights herein should be useful for both established and early career researchers to gain and share research insights, as well as policymakers and existing and aspiring service providers who wish to improve the utility and usage of research tools for scholarly communication. Notably, this research represents a seminal endeavor at enhancing a global survey (secondary research) using a follow-up expert survey (primary research), which enabled the organization of research tools for scholarly communication into four refined categories. In doing so, this research contributes finer-grained insights that showcase the importance of keeping up with the advancement of technology through the use of modern, innovative and experimental research tools, thereby highlighting the need to go beyond traditional research tools for scholarly communication.

Digital technologies have become indispensable in businesses and are gaining attention in academic institutions context too. Digital technological ecosystems provide a platform to communicate and share their products and services to existing and potential customers. Entrepreneurial startups and companies face internal and external challenges utilizing social media technologies to commercialize their business ideas. The purpose of this paper is to identify opportunities and challenges faced by academic entrepreneurs' startups.

This research has adopted a qualitative approach comprising of semi-structured in-depth interviews with academic entrepreneurs’ startups to find the main challenge they face using social media platforms. The purpose was associated with an exploratory type of study and also included a prominent unified theory of acceptance and use of technology (UTAUT) and technological opportunism (TO) model. The research respondents were 23 academic entrepreneurs startups who were chosen applying purposive sampling. Respondents were given a set of a questionnaire consisting of close-ended questions that are five-point Likert scale. The questionnaire included various parameters to measure the social media challenges the academic entrepreneurs’ startups undergo in the initial phase of their businesses.

The study identified that business-to-customer relations, brand, reputation, competition and cultural and language influence digital technologies entrepreneurship. While, the findings discovered the extended research model has a positive influence on academic entrepreneurs' intentions to use digital technologies media platforms. The outcome of this paper has thrown more light on which issues are there in digital technologies entrepreneurship, the determinants and actual usage advantages from UTAUT model and TO model that could be properly employed to solve issues of digital technologies media platforms and the potential concerning the adoption and use of digital technologies.

The study of academic entrepreneurs' startups can be considered original in nature. There is dearth of standard literature in the upcoming area of academic entrepreneurship. Governments are taking initiatives to promote academic entrepreneurs' startups, and the findings will be able to give them a right direction.