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The present chapter aims to assess how digital transformation impacts current trends in city branding, to analyze the role of digital communication in the branding of selected cities, and to compare the level of exploitation of digital communication for city branding between European and Slovak cities. We conducted empirical research in several phases, and the overall sample consists of 155 cities in Europe and Slovakia. The results of our research showed that European and Slovak cities use to some extent all the investigated tools of digital marketing communication in city branding with a dominant position of social media, both in terms of exploitation and importance for city branding in European and Slovak cities. European cities score significantly better than Slovak cities in all elements of the City Brand Hexagon, as well as in the overall city brand index. Therefore, city branding strategies in the best European cities can serve as a good practice example or inspiration for Slovak cities. Cities with lower rankings and scores on city branding should focus on strengthening their city branding or strengthening their digital communication. The possible trajectory is also the concerted strategy for the branding of the city and its digital communication.

This chapter examines how increased digitalisation shapes employee voice behaviour through informal digital channels. A growing body of literature found positive effects of employee voice on organisational outcomes, and companies are offering various formal and informal channels for employees to speak up. However, despite the vast literature on employee voice, research on the role of the voice channel is limited. With digital voice channels gaining popularity since the start of the COVID-19 pandemic, investigating how the interaction of employees with communication technologies affects their willingness to speak up digitally is ever more important. To do so, the authors chose a qualitative research design with semi-structured interviews. Adaptive structuration theory (AST) guided the qualitative content analysis. Findings indicate that the shift from analogue to digital informal voice channels influences employees’ willingness to speak up. Despite an effort to mimic analogue face-to-face conversations through advanced technologies, employees perceive a missing spark when communicating digitally, which discourages them from speaking up through informal digital channels. In this chapter, the authors analyse which factors constitute the missing spark.

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crisis situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s inductive approach was used to capture and interpret the findings from Scopus-indexed publications. The articles were scrutinized in their entirety, including their research questions, methodologies and interpretation of the findings. Afterwards, this contribution identifies the opportunities and challenges that emerged during an unprecedented coronavirus (COVID-19) outbreak. In conclusion, it implies that there is scope for institutions and organizations to incorporate digital and social media in their crises’ communications and risk management plans. This will enable them to be in a better position to engage in credible and transparent dialogic communications with different stakeholders.

The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for marketing and promotion of products, corporate social responsibility (CSR) practices and stakeholder engagement with financial stakeholders. An exploratory study was carried out on a sample of 167 Italian businesses. It investigated the companies’ websites and their social media accounts. The findings suggest that the Italian businesses are using various social media networks for corporate communication purposes. This descriptive research shows that they are utilizing Facebook, LinkedIn and YouTube, among others, to communicate commercial information and to promote their business. Moreover, they are using Instagram and Twitter to raise awareness about their CSR initiatives. In conclusion, this chapter implies that marketers need to carefully coordinate the use of different digital tools to ensure that they reach their target audiences in an effective manner.

Digital transformation, and the use and pervasiveness of social media in particular, have changed society. Politicians and political institutions increasingly use social media channels; hence political communication is changing as well. Continuous availability through smartphones and other devices has not only led to more information exchange between political and public actors, but also lobbyists, who classically communicate remotely, are also starting to respond to these changes and use tools such as Twitter, Facebook and the like. Against this background, this study provides insights into the effects of digital transformation, especially social media, on lobbying in Germany. Data were gathered from 15 interviews and seven focus groups with lobbyists and political decision makers in Berlin. The analysis shows that digital lobbying operates within a novel logic, due to the public context of social media. It is the human element that becomes the decisive factor in digital lobbying due to the social aspect in social media. Accordingly, investigating digital lobbying is critical to establish implications for theory and for practice.

The chapter discusses pedagogical models of digital learning in the United Kingdom with a focus on online and blended learning, rolled out as a case study in one university. The chapter appraises the effectiveness of the model that implemented and foregrounded the evidence in the wider literature on models of digital learning in higher education. The chapter provides thematic analysis and methodological opportunities for the improvement of practice and presents a set of implementation implications and pitfalls to avoid for higher education institutions in Africa. Furthermore, a number of trends regarding the blending of learning and communication synchrony in digital learning have also been identified.

Entrepreneurship education should catch up with the current developments in today’s digitally interconnected and virtual world. As all forms of conducting business become digital, essentially entrepreneurship needs a new digital competence-based learning approach. This chapter proposes a Digital Communications competency profile that every modern entrepreneur should possess. The proposed profile incorporates digital marketing (DM) as it recognises the need for major changes in entrepreneurship educational programmes. The proposal is based on an extensive literature review, which reveals that future demand for competencies goes beyond basic traditional entrepreneurship skills to include digital communication. It is shown that future entrepreneurs should possess advanced communication skills, in DM, which includes social media marketing, digital marketing strategies, search engine optimisation, content marketing and E-mail marketing. These competencies would facilitate customer involvement and open innovation. As a result, via the process of co-creation creative ideas can be transformed into successful products and services. The modern entrepreneurship profile underlines the paramount role of digital communications skills, which should be incorporated in entrepreneurship educational programmes.

This chapter is a reflection on the digital mediation of death and dying in the COVID-19 pandemic from a critical political economy perspective. It asks: What is the role of the communication of death and dying in capitalist society? How has communication with dying loved ones changed in the COVID-19 pandemic? What roles have digital technologies and capitalism played in this context?

Building on foundational theoretical insights into the role of death and dying in capitalism, this essay presents some empirical studies of death and dying in society and the COVID-19 pandemic and interprets their findings from a Communication Studies perspective.

In capitalist societies, death and dying are taboo topics and are hidden, invisible and institutionalised. The COVID-19 pandemic had contradictory effects on the role of death in society. It is a human, cultural and societal universal that humans want to die in company with loved ones. The presented empirical studies confirm the insights of the philosophers Kwasi Wiredu and Jürgen Habermas that humans are fundamentally social and communicative beings from the cradle to the grave. The wish to die in a social manner derives from humans' social and communicative nature. In capitalism, the reality of dying diverges from the ideal of dying. Capitalism hides, individualises, makes invisible and institutionalises death and dying.

The analysed studies confirm the insights of the philosophers Kwasi Wiredu and Jürgen Habermas that humans are fundamentally social and communicative beings from the cradle to the grave. Building and going beyond the works of the political theorist and philosopher Achille Mbembe and the philosopher and sociologist Erich Fromm, the essay introduces the notion of capitalist necropower. It is shown how the COVID-19 pandemic in many cases destroyed the social and communicative nature of human beings and how capitalist necropower created unnecessary surplus deaths and formed the context of the digital mediation of communication with dying loved ones in the pandemic.

Social media, network capabilities, and digital communication technologies are changing the nature of work for individuals in WIL programs; further challenging the connections between industries and universities in their efforts to ensure individuals are work ready. However, digital technologies have provided new resources to help individuals socialize into the workplace and develop new skills for meeting the challenges of the information age that will also impact on how they get a job, and then do that job. The current literature on WIL, organizational behavior, and remote working, provides a theoretical framework for identifying the key points on the transitions experienced by individuals through WIL using the prism of social media, digital technologies, and the changes in work culture through remote working. Key issues in relation to transition are illustrated using two examples: one French and the other Canadian. The French study examines the effects of social media and digital technologies on individuals in WIL programs in relation to developing work readiness skills and communicating with supervisors and coworkers. The Canadian example examines the challenges internship students face when their workplace is predicated on remote working. The impact of social media, digital and communication technologies present new challenges for fulfilling the objectives of WIL programs and ensuring students are ready for work now and in the future.