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This chapter presents a study on the role of internal communication for diversity and inclusion (D&I) management in organisations. It sheds light on how the units D&I management and internal communication are linked to each other in terms of exchanging and sharing ideas and know-how and the (common) pursuit and achievement of strategically set objectives. In total, 20 D&I experts (17 D&I managers and three D&I management consultants) from Austria and Germany were interviewed. The focus of the interviews was on the development of D&I management strategies and concomitant measures as well as the internal D&I communication activities. The findings indicate the importance of internal communication to communicate D&I goals and measures. In this context, the internal communication department plays the role of a service provider and advisor. Numerous communication channels are used to communicate D&I initiatives, with ‘rich’ media such as interpersonal communication and social intranet being particularly common. Furthermore, the results show that storytelling is a particularly popular form of communication. The study contributes to the scholarly examination of the role of internal communication in D&I management, to what extent and how the two units collaborate, and what communication measures are taken to pursue D&I management goals.

This chapter outlines current and emerging approaches in change communication from both scholarly and practice perspectives, and what this means for organisations and practitioners, including practical implications for education. A literature review is conducted using the Kemmis and McTaggart framework for studying practice based on individual-social, objective-subjective dichotomies leading to an integrated reflexive-dialectical approach. Five roles are suggested for the practitioner in leading and influencing change, namely that of a Communication Architect, a Story-enabler, an Empathiser, an Engager and a Community Builder. These roles go beyond the traditional informative role, to practitioners co-constructing communication with stakeholders during change. With new ways of thinking about change management, there is the possibility for new methods of educating practitioners beyond the traditional qualification or professional certification. These would require greater collaboration between scholars and practitioners in creating vehicles for continuous learning.

This chapter analyses how the six undergraduate programmes in communication management in Flanders (Belgium) refer to or include management in their curricula in order to support the career plans of their students. As communication is inherently integrated in business courses, it will attempt to determine how management is included in BAs in communication management, and how it is defined both from the perspective of the programme responsible and of practitioners’. It proposes a six-point model for a ‘managerial attitude’ extracted from the interviews and reflections of the practitioners’ managerial needs for public relations to be embedded in a company’s policy and brought on the board’s agenda when strategic decisions are made.

The purpose of this chapter is to reflect on the necessity of incorporating practical and experiential learning modalities in higher education to prepare communication and relationship management students for engaging others in potentially conflicting socio-cultural heterogeneous settings. It is argued that cultural diversity sensitivity, cultivated in teaching modalities, could enhance social cohesion and aid nation-building endeavours. Participative action research was applied in a case study of second year communication students enrolled for a module concerning the application of relationship management in communication specialisms. Students generally comprehend the foundational theorem and praxis of communication and relationship management but failed to successfully apply these principles in practice. This impedes the emotional and intellectual preparation of students for work and negates social cohesion efforts in a diverse society like South Africa. The case study conclusively illustrates students' general anxiety to engage people from different ethnic, racial and cultural backgrounds. Teachers should create ‘safe spaces’ in the classroom to equip and prepare students in utilizing the principles of communication and relationship management in politically charged and diverse settings. Innovative teaching strategies are recommended to foster harmony, tolerance, understanding and cultural sensitivity in Communication and Relationship Management education.

At the beginning of any conceptual work concerning communication management, there is a demand for a deeper understanding of the problem that needs to be addressed and for the context in which it occurs. Communication management practice mostly relies on instruments like briefings, structured interviews or classic controlling data, when it comes to an analysis of organisational structures. This chapter shows that the potentials of a more constructivist perspective and a qualitative methodology can be useful to find out what is really at stake. It presents creative visualisation of organisational contexts and visual grounded theory methodology by the example of internal communication management.

Change in the public sector appears to be often met with practices borrowed from the private sector. However, implementing private sector practices is challenging (Brown, Waterhouse, & Flynn, 2003), as, for example, the range of stakeholders and their legitimate demands are greater in the public sector (Wæraas & Byrkjeflot, 2012; Leitch & Davenport, 2002), and due to the political nature of affairs, there is more complexity and uncertainty (Sanders & Canel, 2013). In fact, when it comes to change, the public sector can be very different from the private sector due to its often more bureaucratic processes, political nature of decisions and obligations for both transparency and equality.

This chapter focuses on three core areas of organisational change communication: organisational culture, employees and management. The chapter reports findings from a systematic literature review of articles from 1990 to 2016 using thematic analysis in order to answer three research questions: Is change in the public sector different from change in the private sector? What is the perceived role of communication for public sector change efforts? What insights can be found from previous literature about three topics connected with change communication: employees, organisational culture and management?

To begin, we ask whether it is actually true that public sector change differs from private sector change. Then we will examine the results of the literature review on each of these three aspects: (1) organisational culture, (2) public sector employees and (3) change management. We will summarise our findings and will conclude with three propositions for future studies on public sector change communication, which all highlight the rising importance of engagement.

The chapter presents a senior management view on the role of new and technologically advanced tools, such as social media in internal communications.

We conducted 23 in-depth interviews with senior managers of large- and medium-sized companies in Slovenia.

The results obtained in the research confirmed that the senior management possess a strong awareness of the importance of internal communications in managing their organizations. Moreover, many top managers even pointed out that internal communications play a crucial role, and add value to the business performance through more motivated employees and that social media in the context of internal communications are vivid and growing in importance.

The study provides a starting point for further research in this area. However, the core policy recommendation would mainly be focused on internal communication experts, who must no longer underestimate the urgency of developing communication programs that help employees and senior management start working with social media successfully.

The research presents a new — senior management view on the role of social media in internal communications.

The purpose of this chapter is to carry out a theoretical review of the state of the art in relation to Latin American Small and Medium Enterprises' (SMEs) communication practices and Corporate Social Responsibility (CSR) from 2009 to 2016. A range of recently published papers (2009–2016) is retrieved in a literature search of the Web of Science and Google Scholar under keywords such as ‘CSR’, ‘SME’, ‘Communication’, and ‘CSR in Latin America’. This chapter provides information about CSR in SMEs, indicating what can be found on this topic and how the management of CSR communication can help those firms. It also recognizes the lack of any real formation in SMEs to solve their problems in this area. This chapter emphasizes that, in general terms, SMEs are aware of CSR management opportunities but, because of the aforementioned constraints, their current CSR communications practices are absolutely basic and their management is still limited and short-term. Instead of a generalized exhaustive study, this is an approach to develop new studies in the future. It does not contain empirical results but rather practical information for reflections on CSR and communication in Latin American SMEs. A useful source of information for SME managers. CSR communications policies generate no value unless they have been taken into account in the overall design of corporate CSR policy, particularly if there is no clear vision of how new stakeholders may be more valuable strategically than operationally. This chapter fulfils an identified information/resources need and offers indications for future lines of research.