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Purpose: This study examines sustainability communication’s direct and indirect effects on consumer loyalty and brand reputation. It also aims to identify sustainable practices that enhance consumer behaviour and brand reputation.

Methodology: The study used a cross-sectional survey design and collected data from 500 participants through an online survey. The survey included measures of sustainability communication, consumer loyalty, brand reputation, and demographic variables. Structural equation modelling (SEM) was used to test the hypothesised relationships between the variables.

Findings: The results of the SEM analysis suggest that sustainability communication has a direct and positive effect on consumer loyalty, which in turn positively impacts reputation. Furthermore, the study identifies specific sustainability practices, such as reducing the carbon footprint and promoting ethical sourcing, that can positively influence consumer behaviour and brand reputation.

Implications: The study underscores the significance of adept sustainability communication for fostering consumer loyalty and boosting brand reputation. Focusing on initiatives like loyalty programs and personalised offers can harness this connection. Additionally, the research identifies critical sustainable practices – carbon reduction, ethical sourcing, and renewable energy investment – that foster positive consumer behaviour and brand reputation.

Originality/value: This study provides new insights into the mechanisms by which sustainability communication can influence consumer behaviour and brand reputation. The study identifies the importance of consumer loyalty as a mediator between sustainability communication and brand reputation. It recommends companies seeking to enhance their brand reputation through sustainability practices.

This chapter discusses the significance and effectiveness of communication strategies in empowering marginalized communities. With a specific focus on reproductive health, this chapter examines the diverse scope of these strategies and their transformative potential. It explores the use of mass media as a dynamic tool for information dissemination and the adoption of information, education, and communication (IEC) approaches to enhance knowledge and awareness. Furthermore, this chapter highlights the catalytic role of social and behavior change communication (SBCC) in driving substantial transformations in behaviors and attitudes. An integral part of the discussion is the customization of communication strategies to effectively reach and empower marginalized communities in Bangladesh. Through these strategies, this chapter illuminates the path toward empowering marginalized communities.

Government communication is an essential part of the democratic process – it interconnects various stakeholder groups with the public, while also enabling the functioning of democratic systems based on values such as human rights, freedom of speech and public participation in governance. Besides promoting government successes or measures, government communication should foster mutual two-way communications between government organisations and different stakeholder groups. Specifically, communication about potential risks and hazards can suddenly appear and are subject to a different communication modus operandi. The accessibility and comprehensiveness of government information play an important role in how citizens make decisions and behave. In critical times, governments are required to meaningful crisis communication strategies to address the needs of different stakeholders. However, the Czech Republic as a post-communist country has not yet fully developed an integrated system of government communication with various stakeholder groups. The ministerial PR departments serve merely as technical support and media relations assistants for the ministers. This chapter presents research results regarding how the Czech Ministry of Education communicated during the pandemic crisis, how its communications were received by key stakeholders, and what pitfalls in communication it faced. The chapter presents empirical evidence of government communication challenges in times of crisis in a post-communist country and thus addresses the gap in government communication knowledge concerning the role of democracy and stakeholder participation in transforming societies. The chapter concludes with practical implications to prevent failures in future crises.

The importance of auditors blowing the whistle when they encounter a situation of perceived wrongdoing cannot be overstated. Unfortunately, however, the initial report of wrongdoing is often insufficient to remedy the situation. Thus, this chapter investigates auditors’ whistleblowing persistence, measured as the number of times an auditor is willing to repeatedly report the wrongdoing, if he/she is not satisfied with the initial and/or subsequent responses received. Specifically, this chapter examines auditors’ persistence when reporting the wrongdoing of a peer auditor on the same audit team. Results show communication medium utilized within the audit team (instant message vs video) and client importance (high vs low) influence persistence in a 2 × 2 experiment. The manipulation for communication medium uses actual prerecorded videos and instant messages. Results related to one of our four hypotheses show that whistleblowing persistence is affected by client importance; that is, auditors are more likely to persist in reporting when working on a less important client. Furthermore, the findings suggest that client importance and communication medium interact such that communication medium affects persistence on more important clients, but not less important clients. Specifically, when working on a more important client, auditors are more likely to persist in reporting when interacting with their peers via video compared to via instant message. Given that whistleblowing persistence is often necessary to obtain a satisfactory resolution to the issue at hand, our results suggest avenues to encourage whistleblowing persistence should be further explored.

Relations in university settings are becoming more heterogeneous in terms of race, ethnicity, religion, nationality, class, and gender. In South Africa, transformation imperatives have radically changed the complexion of the country’s university campuses but have also entrenched political imperatives in its universities. As a consequence, the university is a highly politicised space. This is not new. What is new is a communication environment characterised by real-time, global networked digital communication and the uptake of digital media platforms (including social media platforms). We explore the effects of politicisation and new modes of communication using the case of a controversial article published in a South Africa journal and the ensuing polemic. Drawing on both institutional theory and Castells’ description of the network society, we conceptualise collegiality along two dimensions: horizontal collegial relations which exist for the purpose of knowledge creation and transfer which, in turn, depends on self-governance according to a taken-for-granted code of conduct; and vertical collegiality which describes collegial relations between academic staff and university management, and which is necessary for the governance of the university as a complex organisation. We conclude that the highly personal nature of communication that is propelled by digital communication has a direct impact on collegial relations within the university. The motivations of both university academic staff and management, as well as the public, extend beyond stimulating collective debate in the service of knowledge production to serving individual and/or ideological agendas as the communication of science becomes politicised. While issues pertaining to collegiality in South Africa may at first glance appear to be unique to the country, we believe that in a globally transforming academy, the South African case may offer novel insights and useful lessons for other highly politicised university systems.

The rise of the digital era has greatly transformed communication, enabling it to transcend time and geographic boundaries. Generation Z grew up in this era and was exposed to a wide range of communication options, including in-app messaging, video calls, and social media platforms. Increased connectivity made possible by technological advancements has resulted in changes in communication etiquette and opened up more room for miscommunication. Despite heavily engaging in digital communication like text or in-app messaging, this generation still prefers to communicate face-to-face.

The purpose of this chapter is to explore the challenges of health emergency communication as presented in the COVID-19-related research articles in the fields of organisational communication, strategic communication and public relations published between 2020 and mid-2022. A qualitative literature review consisting of two rounds of data selection and ATLAS.ti-assisted content analysis was conducted. The data include 67 articles published in quality journals of communication studies, with a focus on the abstract, results and discussion sections. The findings emphasise the need for emotional support, empathy and both vertical and horizontal informal communication in uncertainty reduction during a major health emergency. The limitations of the study include that the data are limited to the first published journal articles concerning the consequences of COVID-19 and that it comprises publications in communication studies but not related fields, such as health, psychology or management. However, it provides an overview of the research findings and offers guidelines for managers and communication professionals for the development of communication practices under the threat of a major health crisis. Moreover, it proves the importance of healthy and trustful workplace relationships as a prerequisite for coping with uncertainty. All in all, the study provides a good basis for further studies of organisational communication and health emergencies.

This chapter aims to gain a deeper understanding of the phenomenon of an ultraconservative group’s crisis communication. It delves into the communication strategies and narratives of the Taliban as they interact with the international media, particularly in relation to the women residing in Afghanistan. A qualitative content analysis of the Taliban’s initial press conference, subsequent interviews and statements on the women in Afghanistan after the Kabul takeover in August 2021 was conducted to understand how the group constructed its narrative on women. The findings suggest that the Taliban adopt a coherent communication strategy. Overall, the group seems to construct a positive image of free women in Afghanistan under their governance by representing image repair strategies of denying disadvantages and positioning themselves as supportive of women’s rights, embedded in hero narratives. Through an analysis of the data employed in this research, it transpired that the Taliban lay a special emphasis on a promising future for their home country through the implementation of the principles of human rights, with a special focus on their commitment to women’s rights and the respect they accord to women. With regard to the imposition of restrictions on Afghan women, the group can be seen to adopt an image repair strategy, employed by evading responsibility, coupled with a narrative of blaming foreign forces.