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1 – 10 of over 67000
Article
Publication date: 1 September 2005

Brian Murphy, Paul Maguiness, Chris Pescott, Soren Wislang, Jingwu Ma and Rongmei Wang

To measure marketing performance in a holistic sense.

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Abstract

Purpose

To measure marketing performance in a holistic sense.

Design/methodology/approach

To augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm is proposed in which holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Present stakeholder attitudes are measured in a stakeholder performance appraisal within a stakeholder relationship marketing model, as timely, early warning signals of future stakeholder behaviour and concomitant future business performance.

Findings

Stakeholder performance appraisal results to date indicate that a holistic stakeholder relationship marketing orientation that incorporates triple bottom line philosophy significantly enhances business financial performance beyond that achieved by a customer relationship marketing orientation.

Research limitations/implications

The stakeholder performance appraisal has been applied to only 33 businesses to date providing scope for wider application of this measurement system to demonstrate its practical usefulness in measuring holistic marketing performance and future financial performance.

Practical implications

The stakeholder performance appraisal provides a perceptual overview of holistic marketing performance and concomitant business financial performance from stakeholders in terms of quantitative ratings of economic, social and environmental performance, and qualitative strengths, weaknesses, opportunities and threats. These data enable a business to plan stakeholder relationship marketing strategies to enhance performance and to predict future financial performance.

Originality/value

The stakeholder relationship marketing model and the stakeholder performance appraisal are new, unique, managerially useful additions to existing stakeholder models and metrics.

Details

European Journal of Marketing, vol. 39 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 6 April 2021

Bao Ngoc Nguyen, Kerry London and Peng Zhang

This paper aims to report a comprehensive analysis of literature on stakeholder relationships towards identifying patterns of relationships within the off-site construction…

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Abstract

Purpose

This paper aims to report a comprehensive analysis of literature on stakeholder relationships towards identifying patterns of relationships within the off-site construction context.

Design/methodology/approach

Key scholarly databases were accessed and after a filtering process, 74 relevant papers were retrieved for analysis. The papers were analysed using qualitative content analysis and scientometric techniques through the application of software Leximancer and VOSviewer.

Findings

Research synthesis methods used in the present study generate compatible results. Through text mining analysis, the key themes identified in the off-site construction stakeholder relationships literature included “collaboration”, “building information modelling”, “social network analysis”, supply chain. As a finding by scientometric analysis, collaboration, BIM, supply chain management, housing and social network analysis were the most frequently entered keywords context of off-site construction. Regarding authorship pattern, the whole network of collaboration was fragmented into multiple isolated clusters, implying that the authors had tendency to cooperate in small groups.

Practical implications

The paper can bring together an important area of research not previously studied in detail. It will primarily assist academics in the first instance; however, the research leads to important findings that will ultimately assist policymakers and practitioners better understand factors affecting stakeholder relationships and in particular network thinking and collaborative mind-sets.

Originality/value

The review contributes a needed systematic and theoretical foundation for future stakeholder relationship studies and practices in off-site construction sector. It provides the basis for future studies and is a seminal analysis of stakeholder management and off-site construction. The scientometric methodology offers scholars a different approach to analysing and visualising literature reviews.

Article
Publication date: 2 August 2011

Ilke Oruc and Muammer Sarikaya

This study aims at presenting a normative approach in adaptation of the ethics of care approach and stakeholder theory. Therefore, it seeks to present a point‐of‐view regarding…

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Abstract

Purpose

This study aims at presenting a normative approach in adaptation of the ethics of care approach and stakeholder theory. Therefore, it seeks to present a point‐of‐view regarding the related issues.

Design/methodology/approach

The study focuses on a theory‐based integration process, since it is designed on a normative basis and the current studies dealing with “ethic of care theory” still have some problems in practical terms.

Findings

It is observed that ethics of care and stakeholder theory are getting more and more interrelated due to established networks and available common points. As a subfield of feminist ethic, ethics of care can be used to clarify moral principles lying behind these relationships. From another point of view, the discussion regarding the feminization of business enterprises focuses on the idea that such discussions involving the principles lying behind feminist ethics can provide an advantage for the companies in terms of competition. In addition, ethics of care is expected to contribute to stakeholder theory to a great extent.

Research limitations/implications

The related literature includes a rather limited number of studies conducted on this research topic. The available research explains some relationships on a normative basis. Therefore, the current study is expected to contribute to the expansion of such research in the field.

Practical implications

Despite the presence of studies in the field, there is still a limitation in putting the findings of studies into practice. Since the country where the current study is conducted still suffers from ambiguities regarding the definitions of concepts and it is very difficult to find business enterprises appreciating feminist values, although they are taught to adopt philanthropy applications, the study is limited to a normative point‐of‐view regarding the issues.

Originality/value

The scope of the study is expected to contribute to a great extent to the integration of feminist ethic and stakeholder theory. Similarly, it will encourage further studies on the issue.

Details

Social Responsibility Journal, vol. 7 no. 3
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 15 May 2017

Warat Winit and Sooksan Kantabutra

This paper aims to examine the relationship between stakeholders’ perceived benefits and happiness of small and medium-sized enterprises (SMEs) that follow Thai’s corporate…

Abstract

Purpose

This paper aims to examine the relationship between stakeholders’ perceived benefits and happiness of small and medium-sized enterprises (SMEs) that follow Thai’s corporate sustainability practices, called sufficiency economy, and their impact on stakeholder–company relationship quality and firm performance outcomes.

Design/methodology/approach

Derived from the literature, a structural model, expressing the relationship between stakeholders’ perceived benefits and happiness of SMEs and their impact on stakeholder–company relationship quality and firm performance outcomes, was developed. A questionnaire survey was conducted with 636 stakeholders from sufficiency economy SMEs in Thailand. Structural equation modeling was used to test the model.

Findings

Results indicate that utilitarian benefits, and hedonic and eudaimonic happiness impact enhanced stakeholder–company relationship quality with the firm to varying degrees. Different levels of relationship quality also impact perceived corporate reputation and perceived brand equity differently.

Originality/value

This study is among the first that identifies the positive impact of happiness on corporate sustainability performance.

Details

Management Research Review, vol. 40 no. 5
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 1 March 1995

Donna J. Wood and Raymond E. Jones

This paper uses a stakeholder framework to review the empirical literature on corporate social performance (CSP), focusing particularly on studies attempting to correlate social…

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Abstract

This paper uses a stakeholder framework to review the empirical literature on corporate social performance (CSP), focusing particularly on studies attempting to correlate social with financial performance. Results show first that most studies correlate measures of business performance that as yet have no theoretical relationship (for example, the level of corporate charitable giving with return on investment). To make sense of this body of research, CSP studies must be integrated with stakeholder theory. Multiple stakeholders (a) set expectations for corporate performance, (b) experience the effects of corporate behavior, and (c) evaluate the outcomes of corporate behavior. However, we find that the empirical CSP literature mismatches variables in terms of which stakeholders are relevant to which kind of measure. Second, only the studies using market‐based variables and theory show a consistent relationship between social and financial performance, particularly those showing a negative abnormal return to the stock price of companies experiencing product recalls. Although this paper shows that the CSP construct is not yet well‐specified enough to produce stronger results, recent research suggests that much progress is being made both empirically and theoretically in developing valid and reliable measures of corporate social performance.

Details

The International Journal of Organizational Analysis, vol. 3 no. 3
Type: Research Article
ISSN: 1055-3185

Article
Publication date: 1 July 2005

Adrian Payne, David Ballantyne and Martin Christopher

The purpose of this paper is to examine the development, extension and use of the “six markets” model and to outline a framework for analysing stakeholder relationships and…

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Abstract

Purpose

The purpose of this paper is to examine the development, extension and use of the “six markets” model and to outline a framework for analysing stakeholder relationships and planning stakeholder strategy.

Design/methodology/approach

The “six markets” stakeholder model is examined. Refinement of the model and improved understanding as a result of field‐based research is described. A stakeholder relationship planning framework is proposed.

Findings

The paper examines the use of the “six markets” model in a wide range of organisational contexts utilizing a range of research approaches. A stakeholder relationship planning model is developed consisting of four inter‐related elements, i.e. stakeholder value propositions, value delivery design, stakeholder relationship marketing plans, and measurement and feedback.

Research limitations/implications

The article suggests a number of areas for future research, including the development of planning approaches for different classes of stakeholders and more detailed testing of the stakeholder model and planning framework in specific market sectors.

Practical implications

The research suggests that managers find that the development and implementation of relationship plans for the key stakeholder markets generates valuable new knowledge and insights into stakeholder conditions, constraints and opportunities.

Originality/value

This article contributes to knowledge in the relationship marketing and stakeholder theory areas through the development, refinement and use of a planning model that addresses the complexity of stakeholder relationships and networks. The stakeholder planning approach that is developed represents a means by which managers can achieve greater transparency of stakeholders' interests and improved rigour in planning relationships with stakeholders.

Details

European Journal of Marketing, vol. 39 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 27 April 2018

Fabio Blanco-Mesa, Anna Maria Gil-Lafuente and Jose M. Merigo

The purpose of this paper is to develop a novel method to analyse dynamic interactions of stakeholders to explain how a set of agents can act by considering the power/influence…

Abstract

Purpose

The purpose of this paper is to develop a novel method to analyse dynamic interactions of stakeholders to explain how a set of agents can act by considering the power/influence positions.

Design/methodology/approach

A novel mathematical application uses the importance of characteristics algorithm in combination with composition max-min to compare, group and order information according to the importance of its characteristics. The mathematical application is focused on a strategic analysis, evaluating stakeholder dynamics through power relationships.

Findings

The results show a comparison of the relationships among each of the stakeholders to obtain the relative intensity and importance of relationships between them, given by the fuzzy matrix FRInM and the fuzzy matrix FRIM, respectively. This application provides a useful tool for a dynamic analysis of stakeholders in a complex environment, where the best approach to performing a strategic analysis process is sought.

Research limitations/implications

The main implication of the proposed approach is taking into account the importance of information to establish the boundaries and relationships of each characteristic according to its intensity. However, limitations are due to the nature of this research, based on theoretical assumptions regarding stakeholders and the use of a hypothetical example to show the operation of algorithms.

Originality/value

The primary advantage of this proposition is that it takes into account the importance of information to establish the relationships among the characteristics according to their intensity. In addition, it performs multiple comparisons among each characteristic of the information. The interests and opinions of decision makers can be parameterised. A mathematical application shows how each interest group could be classified and related according to subjective information.

Details

Kybernetes, vol. 47 no. 9
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 June 2015

Craig M. Parker, Emilia Bellucci, Ambika Zutshi, Luba Torlina and Bardo Fraunholz

The aim of this paper is to report on an exploratory, qualitative study of how small and medium enterprises (SMEs) describe their firm’s relationships with or impact on…

1990

Abstract

Purpose

The aim of this paper is to report on an exploratory, qualitative study of how small and medium enterprises (SMEs) describe their firm’s relationships with or impact on stakeholders when communicating corporate social responsibility (CSR) on their websites.

Design/methodology/approach

Qualitative content analysis was conducted on 22 Australian SME websites from the information media and telecommunications sector. Stakeholder theory was used as the basis for analysis.

Findings

An important aspect of CSR communication is reporting the firm’s relationships with stakeholders such as society/communities, ecological environment, employees, customers and suppliers. This paper provides insights into how these relationships are manifested in SME website communications. For example, three-way relationships between the firm and stakeholders were described on some websites, but few explained the impact of their CSR on stakeholders.

Research limitations/implications

This study concentrated on identifying the CSR communication on websites from one industry sector in Australia. These limitations provide the basis for future research to explore and compare CSR communication on websites by SMEs from other industry sectors and countries.

Practical implications

The findings offer SME owner-managers ideas on different ways they can incorporate details of stakeholder relationships in CSR website communications.

Originality/value

There has been little research on how SMEs use channels such as websites to communicate CSR. This paper addresses this gap in knowledge by providing insights into how SMEs describe stakeholder relationships in CSR website communications.

Details

Social Responsibility Journal, vol. 11 no. 2
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 1 April 2005

Josep M. Lozano

The starting point of this paper is the traditional view of stakeholders (encompassing the binomial affecting – affected by the company), and identifies the analytical, managerial…

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Abstract

The starting point of this paper is the traditional view of stakeholders (encompassing the binomial affecting – affected by the company), and identifies the analytical, managerial and normative dimensions implicit in this view. It goes on to suggest that all stakeholder approaches should make explicit their models, what we call a company model, a management model, a description model, a values clarification model and a legitimacy model. The next issue raised is how far most stakeholder approaches are constructed from a view of the corporation focused inwards, at the center of a universe with stakeholders revolving round it. The complexity of contemporary society (the network society) may require us to learn how to interpret the company’s economic and social relationships system, so that thinking about the company means thinking about it both within and without the network. This is why we propose the term relational corporation, to refer to a corporation that changes its approach to links with its stakeholders, moving from managing relationships to building relationships.

Details

Corporate Governance: The international journal of business in society, vol. 5 no. 2
Type: Research Article
ISSN: 1472-0701

Keywords

Article
Publication date: 1 February 2022

Jin Xue, Geoffrey Qiping Shen, Xiaomei Deng, Adedayo Johnson Ogungbile and Xiaoling Chu

Relationship management evolves with dynamic and complex environments of megaprojects. However, studies on the longitudinal measurement of relationship management performance for…

Abstract

Purpose

Relationship management evolves with dynamic and complex environments of megaprojects. However, studies on the longitudinal measurement of relationship management performance for each stakeholder in dynamic and complex project environments are lacking. The purpose of this research is to propose an NK-network evolution model to evaluate stakeholder performance on relationship management in the development of megaprojects.

Design/methodology/approach

The model input includes the stakeholder-associated issues and stakeholders' relational strategies, the co-effects of which determine the internal effects of relationship management in megaprojects. The model processing simulates the stakeholder performance of relationship management under the dynamic and complex nature of megaprojects. The NK model shows the dynamic stakeholder interactions on relationship management, whereas the network model presents the complex stakeholder structures of the relationships between stakeholders and relevant issues. The model output is the evolution graph to reveal the weak stakeholder performance on relationship management in the timeline of the project duration.

Findings

The research finding reveals that all stakeholders experience the plunge of stakeholder performance of relationship management at the decision-making moment of the planning stage. Construction, environmental and pressure groups may experience the hardship of relationship management at the start of the construction stage. The government is likely to suffer difficulties in relationship management in the late construction stage. Local industry groups would face challenges in relationship management in the middle of the construction stage and handover stage.

Originality/value

The research provides a useful approach to measuring weak moments of relationship management for each stakeholder in various project phases, considering the dynamic and complex environments of megaprojects. The proposed model extends the current knowledge body on how to make project stakeholder analysis by modelling dynamic and complex environments of megaprojects, with bridging the knowledge domains of evolution modeling techniques and network methods.

Details

Engineering, Construction and Architectural Management, vol. 30 no. 4
Type: Research Article
ISSN: 0969-9988

Keywords

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