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Article
Publication date: 6 February 2024

Juhari Noor Faezah, M.Y. Yusliza, T. Ramayah, Adriano Alves Teixeira and Abdur Rachman Alkaf

The present work investigated the effect of corporate social responsibility and top management support on employee ecological behaviour (EEB) with the mediating role of green…

Abstract

Purpose

The present work investigated the effect of corporate social responsibility and top management support on employee ecological behaviour (EEB) with the mediating role of green culture and green commitment. Social identity theory (SIT) was used to describe the association between green culture, green commitment and EEB. Further, a conceptual model that summarises the interaction between perceived corporate social responsibility, top management support, green commitment, green culture and the adoption of ecological behaviour was developed.

Design/methodology/approach

The paper opted for a quantitative design using convenience sampling by collecting the data through a structured questionnaire gathered from 308 academics working in five Malaysian higher education institutions.

Findings

Corporate social responsibility and top management support positively influence green culture and commitment. Moreover, green commitment positively influenced EEB and fully mediated the relationship between corporate social responsibility and EEB and between top management support and EEB.

Research limitations/implications

The academic staff of universities was the target population of this research. Nevertheless, universities have a diverse population with complex activities that can affect the implementation of a sustainable workplace within the campus. Future research should also examine non-academic staff, including administrative, technical and operational staff, due to different employees' perceptions.

Originality/value

As far as the authors know, this is the first study to assign the mediator role to green culture in a relationship between top management support and EEB amongst academic staff in the Malaysian context. Future research should consider other intervening variables that influence adopting ecological behaviour.

Details

Journal of Management Development, vol. 43 no. 3
Type: Research Article
ISSN: 0262-1711

Keywords

Article
Publication date: 31 January 2024

Idrees Waris, Norazah Mohd Suki, Adeel Ahmed and Waseem Barkat

Environmental issues have triggered the need for sustainable behavior around the globe. The tourism industry’s rapid growth also contributes to environmental degradation through…

Abstract

Purpose

Environmental issues have triggered the need for sustainable behavior around the globe. The tourism industry’s rapid growth also contributes to environmental degradation through natural resource depletion and excess water and energy utilization. Based on social identity theory, this study aims to assess the impact of environmental corporate social responsibility initiatives on green customers’ citizenship behavior. Furthermore, the study assesses the mediating effects of green trust, customer–company identification and green image.

Design/methodology/approach

This study is a quantitative approach, and purposive sampling technique was used to collect the data from the hotels’ customers from northern areas of Pakistan. This study used partial least square-structural equation modeling to analyze the data of 426 customers.

Findings

The study’s findings show that environmental corporate social responsibility initiatives significantly impact green customers’ citizenship behavior, green trust, customer–company identification and green corporate image. However, the relationship between green corporate image and green customers’ citizenship behavior was insignificant. Furthermore, the study’s results revealed that green trust and customer–company identification partially mediate between environmental corporate social responsibility initiatives and green customers’ citizenship behavior.

Practical implications

The findings suggest that hotels’ environmental corporate social responsibility initiatives improve green customer citizenship behavior, green trust and enhance customer–company identification. Therefore, hotel industry managers should consider reinforcing existing environmental corporate social responsibility initiatives and make further efforts to highlight the importance of such initiatives for environmental sustainability, which ultimately affects customers’ green customer citizenship behavior.

Originality/value

This research developed a novel framework to understand green customers’ citizenship behavior in the tourism industry. It extended the literature on environmental corporate social responsibility initiatives and green customers’ citizenship behavior. In addition, the research adds value by confirming the significant direct and mediating role of customer–company identification in tourism industry context.

Article
Publication date: 18 October 2023

Alan Bandeira Pinheiro, Joina Ijuniclair Arruda Silva dos Santos, Danielle Mantovani Lucena da Silva, Andréa Paula Segatto and Jose Carlos Korelo

This study aims to examine the effect of corporate governance mechanisms on social responsibility in Latin America.

Abstract

Purpose

This study aims to examine the effect of corporate governance mechanisms on social responsibility in Latin America.

Design/methodology/approach

The hypotheses were tested using a sample of 371 companies based in eight Latin American countries, resulting in 4,823 observations.

Findings

The results show that more independent boards, with greater female representation and the presence of a sustainability committee lead companies to behave more ethically. The findings indicate that corporate governance mechanisms play an important role for companies to engage in social responsibility actions.

Practical implications

Governments can use these findings to draft regulations that encourage Latin American companies to disclose more non-financial information and to support a more diverse board composition. The evidence shows that the quality of national governance plays a key role in times of crisis by encouraging more responsible behavior by companies.

Originality/value

This study broadens the scope of application of agency theory and the resource-based view by demonstrating that the board of directors is a unique composition and that organizations must understand how to balance external and internal members on their boards in order to achieve higher social and environmental performance.

Propósito

Este estudio tiene como objetivo examinar el efecto de los mecanismos de gobierno corporativo en la responsabilidad social en América Latina.

Diseño/metodología/enfoque

Las hipótesis se probaron utilizando una muestra de 371 empresas con sede en 8 países de América Latina, lo que resultó en 4.823 observaciones.

Hallazgos

Los resultados muestran que directorios más independientes, con mayor representación femenina y la presencia de un comité de sustentabilidad llevan a las empresas a comportarse de manera más ética. Los hallazgos indican que los mecanismos de gobierno corporativo juegan un papel importante para que las empresas realicen acciones de responsabilidad social.

Originalidad

Este estudio amplía el alcance de la aplicación de la teoría de la agencia y la visión basada en los recursos al demostrar que la junta directiva es una composición única y que las organizaciones deben entender cómo equilibrar los miembros externos e internos en sus juntas para lograr un mayor impacto social. y desempeño ambiental.

Implicaciones prácticas

Los gobiernos pueden usar estos hallazgos para redactar regulaciones que alienten a las empresas latinoamericanas a divulgar más información no financiera y apoyar una composición de directorio más diversa. Nuestra evidencia muestra que la calidad de la gobernanza nacional juega un papel clave en tiempos de crisis al fomentar un comportamiento más responsable por parte de las empresas.

Article
Publication date: 4 July 2023

Abosede Ijabadeniyi and Jeevarathnam Parthasarathy Govender

The appraisal of corporate reputation based on third-party corporate social responsibility (CSR) indices appears to have been institutionalized. The endorsement of such an…

Abstract

Purpose

The appraisal of corporate reputation based on third-party corporate social responsibility (CSR) indices appears to have been institutionalized. The endorsement of such an approach by sustainability custodians and influencers undermines the uptake of the morality and legitimacy of CSR. This study takes a social realist perspective, which suggests that social phenomena such as CSR and corporate reputation are shaped by social structures and power relations. This study aims to contribute to a deeper understanding of the complex relationship between CSR and corporate reputation and understand ways in which the constructs are influenced by cognitive factors.

Design/methodology/approach

This study surveyed 411 respondents across five shopping malls and analyzed the data using path analysis of the structural equation modeling (SEM) technique. The mall-intercept survey sought to critically assess expectations of CSR vis-à-vis evaluation of corporate reputation. Based on a case study of three Johannesburg Stock Exchange listed companies, CSR expectations were measured along the philanthropic, economic, ethical and legal dimensions, while evaluation of corporate reputation was based on product quality, financial performance and social responsibility. SEM path analysis was used to extrapolate the predictive outcomes of CSR on corporate reputation.

Findings

Reputation for product quality and social responsibility is underpinned by the fulfillment of ethical CSR expectations, while philanthropic gestures enhance the evaluation of financial performance. Legal CSR significantly influences the reputation for social responsibility and product quality. Fulfillment of economic CSR expectations influences the reputation for product quality. However, no relationship was established between economic performance and social responsibility. Involvement in economic, philanthropic and particularly, legal CSR, are not indicative of the reputation for financial performance. Conversely, companies’ involvement in economic CSR does not suggest a higher propensity for social responsibility.

Research limitations/implications

The predictive outcomes of CSR expectations on corporate reputation can reveal situated understanding of actual perceptions of corporate behavior.

Practical implications

Ethical business conduct is synonymously associated with social responsibility while espoused corporate philanthropy signals strong financial performance. The awareness of consumers’ cognitive evaluation of corporate reputation can offer a pathway to corporate communication professionals, policy makers and agencies to rethink and reposition CSR efforts.

Social implications

Insensitivity to taken-for-granted cultural prescriptions and reliance on market-based reputational rankings undermine mutually beneficial stakeholder relationships and the social license to operate.

Originality/value

This study brings to the fore, cognitively dominated indicators of consumers’ perceptions of the reputation for CSR, to foster nuanced and halo-removed approaches to social responsibility. The authors show for the first time how companies’ skewed focus on corporate philanthropic giving paradoxically signals a capitalistic notion of social responsibility and unethical business conduct. This study offers a halo-removed orientation to the appraisal of CSR and corporate reputation.

Details

Social Responsibility Journal, vol. 20 no. 2
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 1 November 2007

Simeon Scott

The purpose of the paper is to examine five themes arising from definitions of corporate social responsibility (CSR): responsibility to the community and society; promoting…

14020

Abstract

Purpose

The purpose of the paper is to examine five themes arising from definitions of corporate social responsibility (CSR): responsibility to the community and society; promoting democracy and citizenship; reducing poverty and the inequality between rich and poor; employee rights and working conditions; ethical behaviour. The paper also aims to evaluate three important articles on CSR, and investigate conceptual value added, with reference to these five themes.

Design/methodology/approach

The paper uses a Hegelian dialectical method to analyse CSR. This method is used to evaluate Friedman's classic 1970 article, the 2004 Christian Aid Report, the 2006 Corporate Watch Report and the conceptual value added aspects of CSR.

Findings

The evidence suggests strongly that, irrespective of the subjective will of CEOs, corporate profitability acts as a fetter to authentic social responsibility.

Practical implications

As CSR tends to be reduced to a range of marketing techniques, of varying degrees of sophistication, the paper calls for a discussion on ways in which producers and distributors can become authentically responsible to the societies in which they operate.

Originality/value

An analysis of CSR that employs Hegelian dialectics provides a means of explaining the relevance of the contradictions inherent in contemporary corporate and consumer behaviour. A study of these contradictions helps us to understand the widely reported gulf between the theory and practice of CSR advocates. Such an understanding is likely to be of value to those academics, students and others seeking to theorise, and bring into being, authentic social responsibility.

Details

Social Responsibility Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 9 October 2019

Salma Chakroun, Bassem Salhi, Anis Ben Amar and Anis Jarboui

The purpose of this paper is to investigate the relationship between the ISO 26000 (global corporate social responsibility standard) adoption and financial performance. The…

2606

Abstract

Purpose

The purpose of this paper is to investigate the relationship between the ISO 26000 (global corporate social responsibility standard) adoption and financial performance. The current study aims to explore whether ISO 26000 social responsibility standard adoption has an impact on financial performance.

Design/methodology/approach

The study is based on a sample consisting of French companies listed on the CAC-All-Tradable index for the period 2010-2017. This study is motivated by using panel data estimated feasible generalized least squares method.

Findings

The results show that that good corporate governance can improve the financial performance. This positive impact is also noticed in the case of labor relations and conditions, environment and community involvement. However, it does not apply to human rights, fair operating practices and consumer issues, as there is no significant relationship between these dimensions and the financial performance.

Practical implications

The findings may be of interest to the academic researchers, investors and regulators. For academic researchers, it is interested in discovering how the adoption of ISO 26000 can improve financial performance. For investors, the results show that it is appropriate for different countries to adopt the ISO 26000 guidelines and introduce societal practices in their activities.

Originality/value

This paper extends the existing literature by examining the effect of the ISO 26000 standard for financial performance in the French context. The study of corporate social responsibility through its seven societal dimensions has enabled us to understand the guidelines relating to the ISO 26000 standard.

Article
Publication date: 1 June 1999

Maureen Kilcullen and Judith Ohles Kooistra

Although the topics of business ethics and Corporate Social Responsibility (CSR) are not new, this article focuses on the changing role of both subjects in the current business…

17149

Abstract

Although the topics of business ethics and Corporate Social Responsibility (CSR) are not new, this article focuses on the changing role of both subjects in the current business world. Having heard much about CSR in the past, the authors were under the impression that it had taken hold as a movement and more and more corporations were leaning toward ethical business practices and social responsibility. Media attention on the shocking revelations of the tobacco industry stimulated their interest in investigating this impression. Their research indicates that, although some corporations are still practicing unethical behavior, many more indicated that they have a social responsibility to their stakeholders.

Details

Reference Services Review, vol. 27 no. 2
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 9 January 2009

Carol‐Ann Tetrault Sirsly

The purpose of this paper is to explore how chief executive officer values and ethics have been translated into what we now term corporate social responsibility in a stakeholder…

3422

Abstract

Purpose

The purpose of this paper is to explore how chief executive officer values and ethics have been translated into what we now term corporate social responsibility in a stakeholder view of the firm.

Design/methodology/approach

To fulfill this purpose, the reflections of early business scholars on top management's impact on corporate social responsibility are examined and linked to more contemporary views.

Findings

In response to stakeholder expectations of corporate social responsibility it is the chief executive officer's values and ethics, moderated by managerial discretion, that frame the firm's actions and ethics.

Practical implications

The aspiring executive may evaluate the ethics of industries and firms against his or her own values to identify zones of greatest synergy, while the firm's executive search process can consider including an assessment of the fit of candidates' personal values.

Originality/value

This paper builds on the works of early management scholars to specifically link contemporary corporate social responsibility decision making with executive values.

Details

Journal of Management History, vol. 15 no. 1
Type: Research Article
ISSN: 1751-1348

Keywords

Article
Publication date: 6 September 2021

Salma Chakroun, Anis Ben Amar and Anis Ben Amar

The purpose of this paper is to examine the impact of earnings management on financial performance. In addition, the authors investigate whether corporate social responsibility…

3699

Abstract

Purpose

The purpose of this paper is to examine the impact of earnings management on financial performance. In addition, the authors investigate whether corporate social responsibility has a moderating effect on the impact of earnings management on financial performance.

Design/methodology/approach

The empirical study is based on a sample of French companies listed on the CAC-All-Tradable index over the period 2008–2018. Feasible generalized least square regression method is used to estimate the econometric models.

Findings

Based on panel data of 3,003 French firm-year observations, the authors demonstrate that earnings management has a negative and significant impact on financial performance. Indeed, corporate social responsibility moderates positively the negative impact of earnings management on financial performance in the French context.

Practical implications

The findings have several implications for regulatory, investors and academic researchers. For regulators, it is appropriate to promote more several standards related to corporate social responsibility and earnings management. For investors, considering societal issues is very important in making decisions. For academic researchers, the results show that it is important to discover how corporate social responsibility can influence the relation between earnings management and financial performance.

Originality/value

The existing literature has generally focused on the impact of earnings management on financial performance and the empirical tests did not yield similar results. The study shows that corporate social responsibility has a moderating role in determining the impact of earnings management on financial performance.

Article
Publication date: 1 January 2005

Ioanna Papasolomou Doukakis

Is it in corporations' long‐term interests to exceed their social and environmental obligations and deliver a superior ethical performance? This is one of the key questions raised…

794

Abstract

Is it in corporations' long‐term interests to exceed their social and environmental obligations and deliver a superior ethical performance? This is one of the key questions raised in the debate launched by the European Commission's green paper last year regarding the concept of corporate social responsibility (CSR). It is clear that the commercial world must rise to the challenge of building the confidence and trust demanded by stakeholders worldwide. There is a broad consensus on the need for businesses to take the social, economic, and environmental impact of their actions — the ‘triple bottom line’ — into account. Businesses are an integral part of the society (local and international) and they have to consider the impact their behaviour has on it. Many businesses highlight the links between CSR and their wider sustainable development agenda. Corporate reputation or image depends on how the company conducts or is perceived as conducting its business. Today the ability to build a sustainable corporate reputation is more important than ever before as stakeholders are more educated, more knowledgeable, and more demanding. The Cyprus Popular Bank, the second largest banking organisation in Cyprus, has developed and launched ‘Radiomarathon’ in support of children with special needs, which has won a place in the Guinness World of Records as the most successful charitable event in the world on the basis of per capita contribution, and was chosen among the top five charity events worldwide by the Chartered Institute of Bankers for 2003. Radiomarathon has been used in order to build a strong corporate identity and corporate reputation: “With the Radiomarathon we have hit a vein of gold…our corporate reputation is stronger than ever before! In such a turbulent climate, a positive corporate reputation can play a vital role in ensuring that the organisation is on a solid footing. ” (Yiannos Pissourios, Cyprus Popular Bank). The bank realised the importance and need for corporate social responsibility in their efforts to build a good corporate reputation and achieve competitive differentiation.

Details

Social Responsibility Journal, vol. 1 no. 1/2
Type: Research Article
ISSN: 1747-1117

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