Applying Serious Games in Models of Preferences of Shared Automated Vehicles
Sustainable Automated and Connected Transport
ISBN: 978-1-80382-350-8, eISBN: 978-1-80382-349-2
Publication date: 4 June 2024
Abstract
Serious games (SGs) are virtual systems that allow the reconstruction of the laws governing the behavior of complex adaptive systems such as urban transportation and social interaction. Unlike stated preference-based studies, improved visualization, feedback, and scores mediate players’ learning through experience. SG’s potential to understand users’ preferences regarding shared automated vehicles (SAVs) is developed. The investigation focused on three innovative, entirely automated commuting options: shared rides, shared cars, and automated transit. The research involved 10 participants actively involved in a competitive mode selection exercise, which emulated 50 workdays and was conducted in 10 separate sessions. The players aimed to maximize their overall score influenced by their mode choice, punctuality, and the other players’ choices. SG-obtained data was used to estimate a game-based discrete choice model. The sustainability policy implications of game-based methods on the future adoption of SAVs and impacts on other modes are further discussed.
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Acknowledgements
Acknowledgments
Funding was provided by the Israel Ministry of Transportation and Road Safety research project “Adoption of the Shared Autonomous Vehicle: A Game-Based Model of Urban Travelers and Transportation System Co-Adaptation” (Grant Cycle 9/2016); the Institute for Transportation Innovation at Tel Aviv University research project “Game-Based Modeling of Societal Transition to MaaS” Grant Cycle 2018; Action CA16222 of the European Cooperation in Science and Technology (COST) “Wider Impacts and Scenario Evaluation of Autonomous and Connected Transport” (WISE-ACT); and the Israel Science Foundation (Grant 1554/17) “Activity and Travel Behavior Implications of Autonomous Vehicles Using a Naturalistic Experiment.” The first author is thankful for the support of the Technion-Israel Institute of Technology. The first and second authors are grateful to the Israel Smart Transportation Research Center (ISTRC) student scholarships.
Citation
Etzioni, S., Collins, M., Ben-Elia, E. and Shiftan, Y. (2024), "Applying Serious Games in Models of Preferences of Shared Automated Vehicles", Thomopoulos, N., Attard, M. and Shiftan, Y. (Ed.) Sustainable Automated and Connected Transport (Transport and Sustainability, Vol. 19), Emerald Publishing Limited, Leeds, pp. 65-82. https://doi.org/10.1108/S2044-994120240000019004
Publisher
:Emerald Publishing Limited
Copyright © 2024 Shelly Etzioni, Mor Collins, Eran Ben-Elia and Yoram Shiftan