The identification of expected functional food quality: female consumers' perspective
ISSN: 0007-070X
Article publication date: 16 August 2023
Issue publication date: 17 October 2023
Abstract
Purpose
This study aimed to identify the quality consumers expect from functional food. This study investigated the quality dimensions and indicators female consumers expect in functional food.
Design/methodology/approach
This study used a quantitative approach. Data were collected through a survey using a self-administered questionnaire from 149 women aged 17 years and over in the Greater Jakarta area. Data analysis consists of three stages: exploratory factor analysis (EFA), confirmatory factor analysis-structural equation modeling (CFA-SEM) and consumer expectation value analysis. Statistical Package for the Social Sciences (SPSS) and Lisrel software were used to assist the analysis.
Findings
The analysis results showed that women expect functional food products to fulfill the aspects of product presentation, product assurance, convenience, health benefits and safety and sensory characteristics. These five aspects are referred to as the expected quality dimensions. Twenty-one indicators can be used to measure the quality of functional food expected by women.
Research limitations/implications
Other researchers can use this study to understand functional food female consumers' behavior. Furthermore, functional food companies can utilize it to measure consumers' expectations of their products' quality and performance.
Originality/value
This research is believed to be the first study to identify the dimensions of functional food quality expected by female consumers. Most existing research on the perceived quality of functional food measures functional food quality based on performance and ignored the differences in expectations between men and women.
Keywords
Acknowledgements
The authors would like to thank all the respondents involved in this study.
Citation
Sumaedi, S., Bakti, I.G.M.Y., Rakhmawati, T. and Astrini, N. (2023), "The identification of expected functional food quality: female consumers' perspective", British Food Journal, Vol. 125 No. 11, pp. 3912-3928. https://doi.org/10.1108/BFJ-02-2023-0143
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited