Impact of the Pandemic on Consumer Behavior – A Review

Abstract

Knowledge of consumer behavior is important to a corporation's accomplishment. Organizations may change for the better deal with the promotion mix, product administration, and buyer interaction by knowing how the buyer performs and what motivates him. Selecting the influencing elements for consumers is frequently exceedingly challenging to accurately detect because they are inside forces. The COVID-19 pandemic's wide-scale spread has significantly altered peoples' daily lives and purchasing patterns. The Indian government implemented several steps across the nation to limit the fatal disease to slow the spread of COVID-19. Following its initial breakout in China in early 2020, the novel coronavirus pandemic rapidly developed all over the globe, giving an unfavorable influence on the global financial system and industries. During the COVID-19 pandemic, the authors seek to uncover changes in consumer behavior when purchasing everyday items including food, medications, clothing, footwear, and technology. To understand how the current pandemic conditions compare to the aforementioned shock events, we carried out a comprehensive review of the literature with a focus on the presentation of panic buying and pack mentality behavioral patterns and changes to voluntary consumer spending as defined by Maslow's hierarchy of needs.

Citation

Andrabi, U., Ashraf, A. and Chhibber, P. (2024), "Impact of the Pandemic on Consumer Behavior – A Review", Singh, N., Kansra, P. and Gupta, S.L. (Ed.) Navigating the Digital Landscape, Emerald Publishing Limited, Leeds, pp. 167-180. https://doi.org/10.1108/978-1-83549-272-720241010